Following their Series A, Altro (formerly Perch) and West engaged on a complete rebrand including a new name and logo mark, website, launch plan, and ongoing go-to-market. The team brought the brand to life with a manifesto video, audio stories of users, and through photographer Maya Iman to capture the power and force of Altro’s community. In early 2022, Perch emerged as Altro, a bold, human-centered, and empowered brand with a vision to bring financial power to all.
The company closed on an $18 million Series A financing. Investors cited the West work as a key driver of their funding commitment. The focus now is to roll out their offering across the United States. The team held a summit in DC with key policy makers and other fintech leaders to discuss opportunities for the underserved and underbanked. Altro was named a Bronze Stevie Award winner as Company of the Year in Financial Services.
Agency: West
Maya Iman + Ashley Barry + Altro Team