Here's the 411
This startup sought to develop the first circular baby gear. To reach investors and secure a friends and family round, they needed a new name, branding, design, and landing page.
The Work
We aimed to inform our audience about evrloop's commitment to reducing landfill waste by focusing on the product life cycle. Unlike other baby gear companies that only focus on materials, we provided guidance on recycling products once the child has outgrown the products. Our goal was to clearly communicate the product's lifespan and recycling process to busy parents, making evrloop more appealing. Through stakeholder interviews, customer surveys, and competitor analysis, we created a brand that resonated with families and stands out in the market. Our design utilized graphics, FAQs, and animations to simplify the evrloop circular program and highlight its environmental benefits.
How'd it go
Since their launch, evrloop is fundraising and received an investment from Knudsen Capital. The company also met with the Nordstrom buying team and will be selling to stores in summer 2024.
Studio: Let's Get Weird