Creative Director—Design Strategist, MBA
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COR — Design System

COR shows you clear and measurable blood results that enable you to realize your health goals on your terms, in your own home.

The Challenge
Communicate a new way of tracking health through data. COR allows users to observe changes in their blood to then empower them to influence their health on their own terms within their chosen lifestyle.

The Approach
Create a brand identity that is informative and artful throughout each touchpoint of the user experience.

Agency: WEST
Design Team: Sam Renwick + Adam Hazard

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COR x West