Felicia Reyes Design
Creative Director—Design Strategist, MBA
0
Screen Shot 2019-06-19 at 6.25.46 PM copy.jpg

Google x MoMa — Experience

The MoMA in NYC is closing this summer to create a more inclusive space for emerging, diverse artists.

The Idea
Position Google alongside MoMA as a proactive champion of inclusive art. The best of Google’s technology, targeting, and formats will turn the internet into a digital exhibit space featuring new art styles coming to the MoMA.

The Approach
Google showcases radical helpfulness through support of the Arts at a time of major change in the industry. Addresses a local challenge during a newsworthy moment in 2019. 

The MoMA boasts 100K members and attracts 2.6MM people a year. 

Agency: Essence Global

MOMA_Facade_V2.png
Screen Shot 2019-06-19 at 2.36.42 PM.png
Cross-Screen Masthead : A 2-3 minute look inside the minds of MoMA artists, featuring exclusive interviews shot over Duo

Cross-Screen Masthead : A 2-3 minute look inside the minds of MoMA artists, featuring exclusive interviews shot over Duo

Programmatic Display Gallery Ad : space becomes gallery space as artwork takes over where ads would be, courtesy of Google + MoMA

Programmatic Display Gallery Ad : space becomes gallery space as artwork takes over where ads would be, courtesy of Google + MoMA

Interactive Artist Backstory : Partner with the NYT Brand Studio to build a custom article that hosts the story of our partnership with the MoMa.

Interactive Artist Backstory : Partner with the NYT Brand Studio to build a custom article that hosts the story of our partnership with the MoMa.




MoMA Memories Gallery : Exclusive Google Photos X MoMA Albums with the best portraits of the community taken with the MoMA art. Only accessible through the Google Photos app.

MoMA Memories Gallery : Exclusive Google Photos X MoMA Albums with the best portraits of the community taken with the MoMA art. Only accessible through the Google Photos app.

YouTube AR Companion : Bring the artwork outside the ad module and into your own real space, using YouTube’s built-in AR capabilities.

YouTube AR Companion : Bring the artwork outside the ad module and into your own real space, using YouTube’s built-in AR capabilities.

Ambient Screens : We’ll add our featured works to Chromecast and Home Hub ambient screens across the US, with attributions to the artists and the MoMA.

Ambient Screens : We’ll add our featured works to Chromecast and Home Hub ambient screens across the US, with attributions to the artists and the MoMA.