Being a new market entrant is not a good thing when it comes down to supplying the world’s businesses with a mission-critical service. We needed to develop a brand that would not only punch well above its weight, be professional, and invoke trust, but also stand out against a host of ISPs in a mature and commoditized market.
So we first designed a Brand ID that looked and felt futuristic and high-fidelity yet maintained its mathematical foundation. Then we set about creating a city-wide ad campaign to make our mark––aptly titled “London, without Limits.”
Vorboss launched its campaign publicly across London in September 2022. They hosted a launch event at Somerset House for business leaders, partners and press, which included a fireside chat with CEO, Tim Creswick and David Rowan, Founding UK Editor-in-chief, WIRED, where they lifted the lid on the company’s new 10Gbps minimum product.
If you happen to be at Waterloo or Liverpool Station, just look up!
Agency: WEST
Design Team: Sam Renwick + Future Deluxe + Oh Brother